When gender plays no role in a color, it usually gains a lot in attractiveness. 2. Noir Black is considered one of the most critical colors in the entire Color Psychology module. It is one of the logo colors that define power, prestige and luxury. Black is generally used by brands that want to address a target group that appreciates refinement and elegance. backgrounds or logos. Many resume sites also use black to describe their resumes and backgrounds. What is unfortunate with this color is that if not used correctly, it can be perceived by the public as a kind of negative image of death. 3. Rouge When you think of the color red, it brings passion into the system. Many sports organizations tend to use this color to convey passion to their supporters. But many e-commerce companies around the world also use this logo color.
It all depends on how you use that color for your online website. Red stands for strength, youth and confidence. If you want to evoke strong emotions or convey a sense of urgency, this is the color for you. For example, if you want to advertise image manipulation service a sale in your e-commerce store, red is perfect for you. Several organizations in the food industry also use this color because it stimulates the appetite. Factors to Consider When Deciding on Logo Color 1. Understand your schema If you want to choose the logo color, you have to do a lot of research and analysis. Whether you place your logo in the background or in the banner image, you should know that each color is tied to a particular story. You would waste a lot of time analyzing each color.
That's why we have created a summary of all these colors and their identities. Red represents excitement, passion and urgency. Pink represents sentimental values and a romantic lifestyle. Orange, like red, also stands for excitement and urgency. Many e-commerce stores use this color to signal low-priced sales. Yellow brings positivity and optimism to a website. Green stands for sustainability. However, many entrepreneurs use this color for logos associated with wealth and prestige. Blue has a calming effect or underlines depressing themes. 2. Brand personality As a business owner, you should always think like a customer. You should know that a customer's decision to buy or choose a product largely depends on the color or presentation of the product. The colors used in packaging, presentation or marketing determine how the customer perceives the brand personality.