If you repeat the phrase my website doesn’t sell and you have doubts about the reasons why this happens first you need to understand the dynamics of digital sales . “Who is not seen is not remembered” is a maxim that can be applied to describe this moment when it is necessary, as a first action, to create a website that converts . This site must have traffic, and you already know that. In a sales funnel — it is called that way — the volume of people who will reach your page will certainly be much greater than the amount of people who will pay for your products or services. So, you also need to understand the reasons why prospects are there .
Thus you can convert them into leads qualify that audience convert them into potential customers make them consumers and, finally, delight them so that they become promoters of your brand. It’s not as easy as it sounds, it takes time, effort and knowledge on various issues . The characteristics of the audience at each stage of the sales funnel, for example, allow you to provide valuable content that is Consumer Email List suitable for the demands of the audience. But you still need to understand some technical requirements of the site or the desires and expectations of consumers about the products and services that will be made available. At Rock, we create and provide content on each of these requirements , however, in this article, we will focus on the technical part of the site.
Here’s why your website doesn’t have traffic or doesn’t convert leads into customers The website is not optimized for SEO The site is not suitable for CRO strategies The website is not responsive The site does not have good page loading speed The website is not optimized for SEO If your website is not optimized for SEO (Search Engine Optimization) , your traffic is certainly below what you could get. This is because the application of good practices increases the propensity of websites, blogs and e-commerces to appear at the top of the rankings in search engines.