To edit the text of a logo, you will first need the name of the font used (assuming you are sticking with the same one). If you cannot find out what font was used, you can try using a font matching service like WhatTheFont to find a similar one. Simply download the font and install onto your computer (the font’s website may require you to purchase a license in order to do so). It’s a pretty straightforward process but please note that you may need to restart Illustrator before the font will show up. Typically the designer will have outlined the text of your logo, which basically means that it is converted from an editable font to a static shape.
The reason for this is to ensure consistency: if your computer does not contain the same font the designer used, Illustrator will replace it with a different one. What all this means is that in order to edit the text, you will have to select and background remove service delete it and type in your new text. Anytime you are adding text, such as a tagline, make sure you review type design standards and pay attention to elements like spacing and alignment. Once you’re finished, you should outline the font by navigating to Type Create Outlines.
Screenshot of Adobe Illustrator interface showing how to outline text Outline text via Type > Create Outlines If the designer of your original logo did not use a font and created the text by hand, you really have two options: you can replace it with a font that is close enough (WhatTheFont will suggest similar fonts when you upload a screenshot) or you can work with a type designer, since the only real way to edit an original typeface is by creating new letterforms from scratch. How to edit a logo’s shape — Editing the shape of a logo requires a bit more advanced knowledge of how vector programs work. Vector shapes essentially come down to points and lines (called Anchor Points and Paths in Illustrator.