There may be many reasons for this. For example, they no longer can use your services because they moved to a new location. Or they already bought a similar product elsewhere. Whatever the reason is, there’s no point in holding a grudge and forcing people to stay on your list. By making the unsubscribe process difficult, you’re risking: best-case scenario: they’ll ignore your emails or move them to a folder they never open worst-case scenario: they’ll report your emails as spam Both of these outcomes lead to bad deliverability and lower return from your email marketing campaigns.
So here are a few pointers that’ll help you ensure your unsubscribe process is easy: Don’t require your subscribers to log into your app to B2B Email List unsubscribe, as they may have lost their access to it Tell your subscribers why they’re receiving your emails in the first place, for example, in your emails’ footer or the unsubscribe page Provide a one or two-click unsubscribe process through a hyperlink in your message footer Use a common phrase like “Unsubscribe” as your hyperlink text so people can quickly find it in the message Make the unsubscribe link big enough so that people using mobile devices will be able to click on it easily Avoid using dark patterns or tricky copy on the unsubscribe page And by all means, don’t hide or push your unsubscribe link down this far from your email content: Email marketing mistake - pushing down the unsubscribe link far away from the message content.
Use lead magnets With more competition, building an email list isn’t as easy as it once was. And that’s despite the fact that we know at least 43 effective ways to build an email list. It’s not only challenging because your audience has far more information sources to choose from. It’s also because some marketers have abused the privilege of getting into their subscribers’ inbox. They’ve sent too many irrelevant, uninteresting, or (worse) misleading email campaigns. That means website visitors might think twice before filling out a form. And, they’ll expect far more value in return for their email address. It’s hard to prove your newsletter is worth it in a simple web form.