This is not the time to launch very complex messages, neither in form nor in content. When we tell you to humanize, we want you to adapt to the current circumstances of your audience. An audience already difficult to capture their attention, but now even more so. What should you do to humanize your content ? Avoid webinars, dense reports and statistics. It is the moment of “you to you”, of leisure , of rest. Don’t be afraid to try new formats. Summer is a good time to experiment, but beware of wanting to achieve everything that you have not achieved the rest of the year. Take it as a kind of end of the year.
For many, the year runs from September to September. Perhaps you can start talking about purposes, new goals, your objectives as a brand. always thinking about Business Email List the benefits for your client. “Fresh” publications, current affairs rules We have already told you that you can innovate in the formats you use. This includes any medium you use: social media, blog, advertising. Remember that the majority of visits to your content will come from mobile. But also, in summer, the dispersion of your clients is greater, so you have to go more to the point . For example, if your brand sells to the public, you must post your new hours, your sales periods, how your discounts work.
Information that your client wants to have at hand. And how can you complete your content calendar? Here are some ideas to not lose your reach or your interactions: Keep up your engagement and keep your followers down, but raffle something useful for the holidays. Travel. Adapt your brand messages and your ideas to “airplane mode”, with tips, leisure time, summer internships We have already talked about the advantages of having a corporate podcast , why not start it in the summer? So you can accompany your audience while, for example, they are on a road trip or sunbathing.