If you’re looking for ways to improve your company’s relationship with your customers, you’ve surely come across the acronym crm out there. But do you know what crm is ? Much more than just a type of software for managing customer relationships , crm is a strategy. For you to better understand what it is, how to use it and what are the advantages of a crm strategy, we created this post. Come with us! What is crm? Crm is the acronym in english that stands for customer relationship management (translating into portuguese, it is customer relationship management) and should be understood as a strategy to identify your customers , organize and centralize information about them, seeking to retain them.
Large companies have already realized that, only through personalized service , it is possible to retain more customers, anticipating their needs and relating as closely as possible, known as a “one-to-one” relationship. Tip: complete guide to inbound marketing the main objective of crm is to place the customer as the main element of your business, focusing Whatsapp phone number list your actions on their needs, and not just on the products offered by your company. How does crm work? Through the implementation of crm software in your company , it is possible to develop the four basic steps that your company must fulfill to succeed in its strategy , centralizing all information and obtaining data more accurately.
Identification in order for us to establish any kind of relationship with our customers , we must know exactly who they are. Try to find out, for example, which means of contact he prefers (sms, email, phone call…), what is the most favorable time for contacts, needs, contacts he has already made with the company, etc. Tip: wanting to generate more leads? Then check out our tips! 2. Differentiation in this second step, you should identify which customers are worth developing a closer relationship with and build a learning dialogue, enabling you to anticipate their needs. In differentiation, we will look for which are the customers with the highest value and which are the ones with the greatest potential.