To find keywords, use Google’s Keyword Planner . The search terms report can also tell you what queries people typed into Google that your ads appear on and give you ideas. To choose the right keywords, combine high search volume and moderate competition . Feel free to add long tail keywords (3-4 words) to your campaigns. Despite a lower search volume, they allow more precise targeting.
Adopt relevant keywords The key to success on Google Ads is undoubtedly to work again and again on the relevance of your keywords. And the first hurdle to your keyword accuracy is broad match ( Ads’ default setting ). If you choose to leave your keywords Hong Kong Phone Number broad matched, you are giving Google’s algorithm a lot of slack around your keywords. You will therefore have more traffic , but it will greatly lose quality and will only be poorly qualified .
Example with the keyword “computer troubleshooting” in broad match, you will also appear on “washing machine troubleshooting”; “buy computer equipment”… Include negative keywords Inserting negative keywords is very important to refine your targeting and not appear on queries that do not interest you because they do not correspond to the products you are selling. How do I find negative keywords.