Having a qualified relationship with customers is essential to retaining them and a marketing automation tool makes it easy. Building that relationship before the lead becomes a customer should also be considered. As this relationship needs to start from the very first contact. Define content rules to create automatic submissions to leads according to each stage of the buying journey they are in. Therefore, before we start creating these rules and developing communications, it is very important to understand which stage of the buying journey each lead is in. In this post, you will understand: Identification of the stage of each contact; How to establish communication from the first contact of the lead. customer relationship.
Identifying the stage of each contact Not all leads are ready to make a sale. Most of the time they may just want to know or ask questions about some type of service or product. In this way it is Belize Phone Number necessary for him to receive content focused on answering these questions , helping him to better understand a given subject. When a user makes the first contact with your company, he is in the “learning and discovery” stage . He still doesn’t know or isn’t sure he has a problem or need, and that’s exactly why he should receive content that arouses his interest, explaining matters related to the products or services available. After the first contact occurs, it is necessary to follow the journey of these leads.
Analyzing their interactions and creating actions based on them. Therefore the path that a potential customer will take needs to be well defined so that in the end, they are ready to buy. On our platform the sales funnel will indicate how many visitors contacts opportunities and customers you have in the month. Below is a brief explanation of each of these funnel stages . visitors By integrating with Google Analytics , you will be able to consult the number of visitors to your website directly on our platform. Contacts These are all visitors who have converted to one of your forms . From this registration, we can find out who they are and start a relationship with them, defining a nutrition strategy to bring them closer to the purchase stage.